At The Driver Power Awards 2021

Kia models have picked up a slew of awards at the 2021 Auto Express Driver Power new-car survey, as voted by thousands of real car owners.

Dominating the small car classes, honours for ‘Best city car’ have gone to the Picanto and ‘Best supermini’ to the Rio. This is the second year running that both cars have earned their respective class wins in the Driver Power survey. The Ceed was also top of its class, winning the ‘Best compact family car’ category.

The new Picanto is available from just £11,200, while the new Rio starts from £13,850, each representing superb value for money. The Ceed family – including hatchback, Sportswagon and XCeed model variants – starts from £19,705.

Kia appears twice in the top ten Driver Power’s 75 best new cars, with the Rio earning second place and Car of the Year ‘Silver’, as well as ‘Gold’ for the ‘infotainment, connectivity and electrics’ category. In addition to the Rio’s stellar success, the Sportage ranked an impressive ninth place in the list.

Now in its 20th year, Driver Power gave more than 38,000 new car owners, who have had their car for between three months and three years, the opportunity to share their opinion on what their cars are really like. The survey touched on the complete ownership experience, from driving to reliability, running costs, practicality and comfort.

Steve Fowler, Editor-in-Chief at Auto Express, commented: “If a third-place finish overall wasn’t impressive enough, Kia’s performance across our 13 classes and 10 categories is a testament to how comprehensively strong its cars are. With the Ceed being rated as the ‘Best compact family car’ and the Rio topping the supermini class, Kia is clearly on a roll. Factor in a win for infotainment thanks to the Rio’s perfectly judged system, and Kia’s designers and engineers are clearly doing a great deal right.”

Get in touch with us today to start your Kia journey with a best-in-class model – as voted by customers! For test drives, sales, servicing or anything else, contact Tates Kia Pyecombe.

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