Year in review: 

Hyundai 2018 has been an excellent year for Hyundai where they accomplished many things. 

We thought we would look back at some of their highlights of 2018.

January Highlights

Hyundai Partnered with Aurora in bid for self-driving cars by 2021

Hyundai announced a new technical and strategic partnership with US based tech start-up Aurora to bring self-driving Hyundai cars to streets globally by 2021.

Aurora, a relatively fresh start-up founded in 2016 by former Tesla and Google engineers, will incorporate its self-driving technology into Hyundai vehicles over time, starting with custom-made models developed especially for tests in as yet unspecified pilot cities. The long-term goal is for Hyundai and Aurora to eventually commercialise the tech, with level 4 SAE autonomous cars on roads early next decade.

February Highlights

Hyundai unveiled the first full-electric compact SUV in Europe: the All-New Kona Electric.

The car was first seen in the flesh at the Geneva Motor Show. 

The All-New Kona Electric reinforces the company’s leadership in the eco-car segment and will come to the market in the summer of 2018.

June Highlights

Hyundai announced their partnership with Chelsea Football Club.

The relationship will see Hyundai’s famous logo appear on Chelsea's match shirt sleeves from the beginning of the 2018/19 season in all domestic matches, from the men’s and women’s teams through to the Academy.

The four-year deal represents Hyundai’s first venture into the British football market, having enjoyed a long-term association with the international game over almost 20 years.

Hyundai agreed a deal with Audi to collaborate on hydrogen car technology, hoping to boost an energy segment that has lagged behind battery electric vehicles.

The South Korean firm wants to increase the uptake of hydrogen cars, which are propelled by electricity generated by fuel cells but have been held back by a lack of infrastructure and the push for battery electric vehicles by the likes of Tesla.

July Highlights​

Hyundai unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018.

Taking center stage at the Marvel booth, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. The Kona Iron Man Edition will be available to customers via a limited global production run. Production is scheduled to begin in December, with the first units available in the first quarter of 2019.

“Hyundai is excited to work with Marvel on the Kona Iron Man Edition; it really is the perfect mash up,” said Dean Evans, chief marketing officer, Hyundai Motor America. “The first time we saw the Kona, we knew its unique, rugged design drew a compelling resemblance to the strong and iconic Iron Man suit. There is also a nice synergy between the fun and adventurous nature of the Kona and the playful yet bold character of Iron Man/Tony Stark. The outcome is a remarkable special edition that we’re sure will appeal to Marvel fans and SUV enthusiasts alike.”

August Highlights​

Hyundai Motor Company revealed for the first time, its next-generation Separated Sound Zone (SSZ) technology 

The technology allows each passenger of a vehicle to experience an audio stream tailored to their individual needs, including music, hands-free phone calls, and vehicle alerts, whilst maintaining a headphone-free social space where passengers can converse freely.

SSZ technology creates and controls the acoustic fields of the car, allowing the driver and each passenger to hear isolated sounds. The many speakers installed in the vehicle feature technology that uses scientific principles to reduce or increase audio levels of sound waves. This negates the overlap of sounds being heard in each seat, creating the same effect as current noise cancellation systems, but without the need for headphones.

September Highlights​

Hyundai unveils the All-New i30 Fastback N

Hyundai Motor is extending its N range with the All-New Hyundai i30 Fastback N, offering the second high-performance model for the European market.

The new vehicle is the first five-door hot coupe in the C segment. The sophisticated, elegant design of the i30 Fastback combine with the exhilarating performance and fun-to-drive features of the i30 N five-door. This makes the newcomer a race-track capable everyday sports car.

As part of Hyundai’s i30 range, the latest model is the next fun-to-drive car for enthusiasts due to be available across Europe by the end of 2018. It sports unique high-performance design features, such as the front bumper, well known from i30 N five-door, a rear spoiler with glossy black colouring, a unique rear bumper including the triangular-shaped rear fog lamp, alloy wheels as well as the N side sill.

Hyundai Motor Company announced a new strategic investment into Swiss deep-tech startup WayRay AG to expedite the development of holographic augmented reality (AR) navigation system for future vehicles, aiming to implement it to its mass-produced vehicles as early as 2020. 

This partnership will help Hyundai achieve its vision for future mobility while providing drivers with a brand-new value, merging state-of-the-art visual technology and in-vehicle infotainment systems.

There are limitless possibilities for how this technology can be utilized in the automobiles. Traffic information can be displayed on the road through the windshield, so drivers can maintain their focus on the road ahead, which will improve road safety. It can provide improved driving directions based on the car’s speed, including real-time information about crosswalks, pedestrians, roads and warning signs.

October Highlights​

Chelsea stars took part in Hyundai ‘Give Cancer a Kicking’ challenge to raise awareness and donations for this year’s Stand Up To Cancer campaign.

Chelsea stars, Gary Cahill, David Luiz, N’Golo Kante, Victor Moses and Davide Zappacosta, took part in Hyundai ‘Give Cancer a Kicking’ challenge to raise awareness and donations for this year’s Stand Up To Cancer campaign.

The players were joined by club legends Gianfranco Zola, Carlo Cudicini and Katie Chapman and celebrity Blues’ fans as they attempted to hit targets emblazoned with the word ‘CANCER’, attached to drones flying around the club’s Cobham Training Ground.

Hyundai Motor and Kia Motors announced plans to introduce solar charging technology on selected Hyundai Motor Group vehicles.

Electricity-generating solar panels will be incorporated into the roof or the hood of vehicles, and will support internal combustion, hybrid and battery electric vehicles with additional electrical power, increasing fuel efficiency and range.

The solar charging technology is being developed to support the vehicle’s main power source, improving mileage and reducing CO2 emissions. It can charge batteries of not just eco-friendly vehicles, including electric and hybrid vehicles, but also of internal combustion engine (ICE) vehicles, thereby improving fuel efficiency.

November Highlights​

Hyundai Motor and Kia Motors entered a new pan-European strategic partnership with Vodafone to provide customers with fully-connected in-car infotainment and connected car service.

The strategic partnership enables both car manufacturers to tap into Vodafone’s technical expertise, and offer connected in-car infotainment services to their European drivers. 

Hyundai and Kia will use Vodafone’s IoT network to deploy their proprietary service across Europe, enabling customers to benefit from the latest in new telematics technology.

Hyundai named Manufacturer of the year by Top Gear!

BBC TopGear Magazine highlights Hyundai’s rapid development over the years and commends its diverse and ambitious product range specifically the ‘mega-hyped’ i30N, the ‘teardrop eco hatch’ IONIQ and the ‘quirky-looking but chilled driving family’ KONA Electric.

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