We have chosen Sally Gunnell OBE to be our local DS Ambassador to help bring awareness of DS products and services to West Sussex in style.

Sally took new delivery of her DS 7 CROSSBACK in September where we introduced her to Alain Descat, UK MD at DS Automobiles who shared forthcoming developments including the new electrified (all-electric and hybrid) vehicles that are due to arrive early in 2020.

Trevor Meadows, Dealer Principal at Tates DS STORE in Crawley, said “When the opportunity arose to work with Sally Gunnell OBE, we were delighted to engage with her, conscious of her abilities and reputation which we knew were ideal aspects for the role as our local DS Ambassador. We’re confident that working together with increase the awareness we both seek, to our business and that of DS Automobiles, now an independent premium car brand.”

New DS Ambassador in West Sussex, Sally Gunnell OBE, commented “Working with Tates and their sumptuous DS STORE in Crawley, I feel delighted to be working alongside them in this venture. The timing seems very appropriate too, with the DS brand being so new, with new and exciting product developments, with their all-electric and hybrid products, and the fact that they have just won the Formula E Championship means we both know what is like to benefit from success. So I’m very much looking forward to this association at this interesting time.”

sally gunnel and tates ds partnership
sally gunnel and tates ds partnership


In the 1993 New Year Honours, Gunnell was made an MBE (Member of the Order of the British Empire) and in the 1998 Queen's Birthday Honours, she was made an OBE (Officer of the Order of the British Empire). In 2011, Gunnell was appointed Deputy Lieutenant of West Sussex.

Sally is the only female British athlete to have won Olympic, World, European and Commonwealth titles, and is the only female 400m hurdler in history to have won the Olympic and World titles, and broken the world record.

We are very excited to begin our partnership with Sally Gunnell!

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