New Kia Optima Introducing the New Kia Optima

Introducing the New Optima family.

It has innovation in every shape. With its refined proportions, sleek lines, a more swept back dynamic form and precise attention to every angle, every detail is what gives the New Optima its impressive style.

Whatever your choice – a refined Saloon, spacious Sportswagon or eco-friendly Plug-in Hybrid – the New Optima’s impeccable quality, unmistakable style and luxurious comfort will make every journey enjoyable.


The New Optima Saloon and Sportswagon ranges consist of three stunning models -

The '2', '3' and the range-topping 'GT-Line S' which are available in a choice of two powertrains - either the 1.7 litre CRDi (diesel) ISG 6-speed manual or a 7-speed Dual Clutch Transmission (model dependent).

The New Optima Saloon 'PHEV' marks the introduction of Kia's first Plug-in Hybrid. As an eco-friendly hybrid it's low on fuel and emissions but high on style. The 'PHEV' is available in a 2.0 litre Gasoline Direct Injection (GDi) petrol engine with a 6-speed automatic transmission which is mated to a 9.8 kWh battery.

First Impression, Designed to Last

Sleek lines, refined styling and a bold stance are what gives the Kia Optima Sportswagon its distinctive appearance. Look closer; you’ll find even more innovative ideas designed to excite. The extended wheelbase offers improved stability, comfort, handling and cavernous space. In fact, the New Optima Sportswagon boasts a luggage compartment capacity of 552 litres (with the rear seats upright) and an enormous 1,686 litres with the rear seats flat. Notice Kia’s signature 'TigerNose' grille and a striking headlight design together with eye-catching chrome touches to the windows which complete the bold looks of the exterior.

Stylish LED daytime running lights feature a bold design with full LED headlights to keep the road ahead crystal-clear

Dynamic Cornering lights ('GT-Line S' and 'PHEV') maximise visibility by adapting the light to the direction of the turn​

 Metallic-effect stamped grille ('3' upwards) - the 'Tiger-Nose' grille sets off the stylish look of the exterior of the model.

The epitome of comfort

The soft-touch Optima's interior is designed to maximise your space and your comfort. The generous dimensions offer you plenty of room to settle in and enjoy every journey. Innovative features include ventilated seats with an integrated seat position memory system which help to keep you utterly cool and comfortable and can even remember your preferred settings. And, with optimised soundproofing things are always refreshingly calm inside the cabin.


Switched on. Plugged in. Always in touch

The driver-oriented interior of the New Kia Optima keeps you connected with plenty of hassle-free, hands-free features. The Wireless Phone Charger keeps you switched on at all times, while the Harman/KardonTM sound system delivers premium-quality sound .